The key to being really successful online is developing the perfect back end that will sell to your customers over and over again. How much money are you leaving on the table when you only sell one product and nothing else after going to the trouble of getting the visitor to your site.
Let's consider what is needed to create a killer back end - a sales funnel that will have your customers continually coming back to buy more and more off you.
The first and most obvious step is to collect customer's names and email addresses in a database. This becomes your mailing list and will let you contact them repeatedly with new information and special offers on products. If you don't have their contact details you can't market to them.
Once you have started building up a mailing list, you need to find out what type of products they are likely to be interested in. You need to tailor products directly to their interests and specially developed or selected just for them. You should already know what your customers interests are based on their reasons for signing up to your list. If not, you can do a survey of the list to see what they would like you to provide.
The easiest way to find products to promote to your list is to search for affiliate programs that are already selling products in your lists niche. You should always be looking for products that your customers will want, rather than ones you would like them to want.
Always be sure of the product you are promoting through your back end. Make sure they are high quality and are something that your list is going to be interested in. Make sure they really work and you will maintain a good relationship with your list as they come to see you will only recommend them something that is worth their time to look at. If you give them a reason to stop liking you they will most likely never buy anything from you again. Most will unsubscribe and never even give you the chance to market to them again, effectively killing your sales funnel.
Once you have signed up for the best affiliate programs in your niche it's time to start promoting the high quality products you have selected based on your lists interests.
It's a good idea to disguise your sales pitch in the form of a useful piece of information. To do this send a message full of information about their interests, offering some helpful advice. Then tie your offer into the information in such a way that it comes across as something that will make the process easier or better in some way.
Don't try to make offers to your list too often as this can burn them out. They will consider you as 'just another marketer trying to get money out of me'. You want them to think of you as a friend and confidante. Be sure to send them some quality information in messages that contain no offers. This will keep the list 'fresh' and increase the number of emails you send out that actually get opened.
You should consider your back end the very backbone of your entire internet marketing strategy. When you use the strategies outlined in this article you will begin to build yourself a strategic and profitable sales funnel that will turn a visitor into a customer and then a repeat customer. After you see the profits this begins to bring you it will make you wonder how you ever thought you could make money without it.
